19.  List the 6 “deadly questions” commonly asked by a journalist in an interview or press conference?

1)        Since you have taken measures, why it is not stopped?

2)        You have met with this kind of situation before, why this is happening again?

3)        The whole world knows what has happened, why you are still denying its happening?

4)        Will you tell us the real process and formula of the products manufacturing?

5)        Why can’t you verify the actual casualty?

6)        Why didn’t you report to your line administration the instant when it happened?

III.             Events

1.      Outline in itemised and prioritised detail the action checklist for press conference planning.

1)        The theme of the press conference

2)        Date, Time, Venue

3)        News scripts, photos, brochures, products, samples or even souvenirs, if there is any, preparation and sufficient info for Q&A

4)        Media list to be invited and reconfirm the attendees of the press conference

5)        Press conference host and possible leaders or experts or related people attending

6)        On the spot check of the venue, backboard setting up(for photographing) and facility testing to prevent all possible problems occurring

7)        The meeting supporting staff arrangement and the activity rehearsal(some need translators)

2.      Who controls a press conference?

Press conference host.

3.      What are the reasons that companies hold press conferences?

1)        New product, formula, production process, brand launch, or important action publicity

2)        Crisis Handling

3)        Periodical briefing

4)        Being asked by stakeholders to open such meetings as a special case

4.      Describe the process for obtaining a press conference license in Beijing?

1)        Prepare all necessary official documentations

2)        Hand in the application letter to the Municipal News Administration Bureau, depicting the reason/ theme, date, time & venue, the size, the applying company/entity management team members, the media list to be invited (normally excluding foreign news facilities), news scripts to be released

3)        Some will be asked to prepare financial guarantees

5.      Explain th