7.      What is the #1 Web portal in China?  Which is your favourite Web portal?  Why?

Sina

My favourite Web portal is Sohu, as the news or information will be normally verified before being disclosed and I also love its impressive interface.

8.      Describe the difference positioning strategies for sohu.com, netease.com and China.com?

Ø        Sohu has weight on Web portal, comprehensive information reporting, community service and wireless service

Ø        Netease prioritizes its businesses in game playing on line, wireless service and Web portal

Ø        China.com –the order of importance---Mobile Value-Added Services, Internet Services, Online Games

9.      What is the single most important principle in a media interview to remember?

First of all, with a sincere and human attitude, keep calm while trying to establish a candid, responsible, honest and harmonious communication atmosphere for the interview to proceed.

10.  What 5 things always must appear in the lead paragraph of a press release?

When

Where

Who

What

How

11.  What are the top two trends now influencing the print media industry?

Ø        Most of the print media are providing electronic version besides the traditional print version

Ø        Reforming of the column planning in fonts and contents while reinforcing serviceability for readers and enhancing reader friendliness designing

12.  What organization controls GuangMing Daily?

The Central Committee of CCPC

13.  Who is the founder of CNN?  Who is the owner of CNN?

Ted Turner.

The Time Warner Company owns CNN

14.  Who is Rupert Murdoch?

A global media tycoon and is the boss of News Corporation

15.  What is the single most important job responsibility of a journalist?

Always probes the truth of the incident with imparity, a sense of righteousness and boldness

16.  Describe the different job functions of a TV program director, producer and executive producer?

A director concretely directs the program production including selecting players, props, settings, acting styles, costumes, music, arts and crafts, etc;

While the producer is responsible comprehensively for the whole project / program such as post production promotion channels, profitability and other financial issues and he/she is actually the boss of the undertaking.

The last person among them is the executive producer, is the vice/deputy/assist producer when the boss is really busy, he/she will normally designate an executive producer to help, coordinate and assist the project/program.

17.  How do you achieve both professional and intimate personal media relationships?

Maintaining a close contact with the media friends/circle by normal communication means, plus some management software e.g. agenda and birthday reminding systems. etc.; join in all kinds of media club’s functions, only in way can I strike a balance in achieving both professional and intimate personal media relationships, and get their help/a