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sp; 21st Century Economic Report
Why are they the most influential?
People recognize the first two because they can get the most updated business info from the two publications, while the third one is so popular out of the reason that normal people are curious about how Chinese entrepreneur live and work.
The last two reporting the most latest economic development in Shanghai and Guangdong respectively and in detail.
2. Rank in priority the 3 most influential IT publications in China?
1. The Computer World
2. The PC world
3. The Computer Science
Why are they the most influential?
Ø Informative
Ø Most updated knowledge and technology contents
Ø Reader friendly design
Ø Easy access to buy and comparatively not expensive
3. Rank in priority the 5 most influential women’s publications in China?
1. Rayli
2. Fashion
3. Lady
Why are they the most influential?
Ø Beautiful cover
Ø Contents appealing, fashionable and interesting
Ø Open and little wild, vision broadening and creative
Ø Well understanding girl/women’s psychology
4. What are the 3 top-rated TV programs in China for business topics?
1) Economic News of CCTV-2 21:00 PM
3) Global Economic Information CCTV-2 11：50----12：30
Why?
For the nation wide coverage of TV programs, for the time being only CCTV –2 has got the influence, ability, expertise and professionals to broadcast business information topics while other channels are specialized in entrainment, sports and other programs, even though some provincial/local TV stations have similar programs.
5. Describe the role of media in a new product launch? What is the most effective means to influence the media in this context?
As an integrated communication marketing approach, media has long been playing a crucial role in a new product launch. A balanced combination of soft promotion and hard advertising will be most effective means to influence the media and the new product’s consumers/customers/clients accordingly.
6. What will be the impact of the Internet on print media?
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