Being ethical is doing what the law requires, consisting normal standards of behaviour or speeches that this society accepts

It is also related to opting  for loyalty versus honesty, individualism versus collectivenism, short run interest versus long term beneficial

2)        Best Practice is more on the level of technique, methodology and management, meaning those experiences which have been  proven to be reliably, practical and successful, which have been usually used in MNCs’ operations and management.

3)        As a professional PR practitioner, one should never cross the integrity, morality and ethics border to make a profit or get an advantageous position by utilizing so-called Best Practices as explanatory excuses.

16.  What are the most important work values for a respected professional? 

Ø        Rich knowledge and deep insight in the industry that he or she is engaged in

Ø        His or her work value can be embodied as that he or she must look, speak and dress like a professional, who delivers what he/she promised and produces more than expected.

Ø        He or she has got clear vision, mission and is always focused on the target.

Ø        Sober-minded, analytical, image & brand centered, customer needs, wants & desire oriented

Ø        Enthusiastic, motivational and inspirational and dynamic in his or her work.

17.  Please describe the differences between “DO THINGS RIGHT” and “DO THE RIGHT THING”?  Which one fits your interests?

The first one is at the implementation level while the latter at the strategic level;

I have to balance when facing the two aspects, and if I am asked to execute some programs I will do things right regardless how tough or how big the hindrance is for those things to be done;

And at the same time if I need to make an orientation and strategic decision, I should opt to do the right thing but the wrong one.

18.  How do you measure your personal success or fulfilment?

Reviewing to the above mentioned “Team, Teamwork and Team Player”, obviously in a team, I am a team member and I admit that I am an irreplaceable link in the team and the whole teamwork functioning, bearing an important responsibility, and all the more, I still should put the team’s utmost achievement and honour before everything. I am proud of being one of the successful team.

I f I myself have fulfilled my task while the whole team fail the target, which from a different angle well shows a good measurement of my work ability in coordination, cooperation and selfish less support to other team members.

II.                The Media

1.      Rank in priority the 5 most influential business publications in China? 

1.      The Economic Observer

2.      China Business Weekly

3.      CHINA ENTREPRENEUR

4.      First Chinese Business Daily

5.    &nb